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Self-Paced Online

The Evolution of Rules of the Road to Rhetorical Questions

Published by Wisconsin Association for Justice
and Saskatchewan Trial Lawyers Association

Rhetorical questions have been around since Ancient Greece. A carefully crafted rhetorical question can, if delivered well, persuade an audience to believe in the position of the speaker.

Jurors want to be Sherlock Holmes or, in today’s world, Bones. They want to make the discovery, solve the mystery. Engaging a jury is not about knowing the right answers, but knowing the right questions. A great question is great, in part, because of the context in which it is used.

Rhetorical questions engage the listener’s attention in the way that rules cannot. They pull the listener into the topic as opposed to pushing information on them.

Rhetorical questions are thought-provoking questions that give power to your jurors-power to talk about what's important to them, power to lead the conversation where they want it to go, power to express their thoughts more clearly than ever before and power to embrace the answer as their own.

This webinar explains the process of transforming Rules into Rhetorical Questions, the power of rhetorical questions and examples of rhetorical questions from actual cases. It will explain the science behind why rhetoricals work and how it has been tested in hundreds of focus groups in the US and Canada.

This is the next advance in the evolution of persuasion for plaintiffs lawyers.

Paul J. Scoptur

Paul Scoptur has been a civil trial lawyer representing plaintiffs exclusively since his graduation from Marquette University... Read More

Robyn Wishart

Robyn is a lawyer by trade but is so much more. She studied sports psychology in college, as well as the field of... Read More

Originally Published
May 14, 2015

Program Titles and Supporting Materials
This program contains the following components:
  • The Evolution of Rules of the Road to Rhetorical Questions - Video
  • The Evolution of Rules of the Road to Rhetorical Questions - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

This program has not been submitted for credit in any jurisdiction. Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

Refund Policy
SeminarWeb and Saskatchewan Trial Lawyers Association programs are non-refundable.

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